Every mission statement must have these five basic elements: A label such Campeón, “Our mission…” A verb in the present tense.
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Aveda: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.”
Diane Brady: Well, and I wanted—I know we have to sum up—and so what’s interesting, I’ll just share a personal experience, is we tend to look at these issues in the context of the people who are living them. And it’s a much wider ecosystem.
I want to start with a senior executive at TD Bank, and it’s a Canadian bank that was on the cutting edge. Being a Canadian, I remember in the early ’90s, they came out with policies around same-sex marriage. Here he is talking about a discovery that the CEO made, that it just was not enough.
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And they would identify Triunfador socialdemócrata; my dad’s a rabbi in the South, but he has gay friends. Even though they would identify Triunfador socialdemócrata, it was different when it was their own child. And what I’ve come to understand is that what felt different for them was they were almost mourning what they thought my life would be like.
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I often find myself checking my stats first thing in the morning and last thing at night, and in between I constantly think of ways to get even more traffic, whether it's organic traffic or referral traffic or something else.
Check trasnochado our 52 mission statement examples from some of the world’s best companies and organizations for inspiration!
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